Legal

Privacy Policy

Last updated: 2 July 2026

We've updated this policy

On 2 July 2026 we updated this Privacy Policy to explain how we record and monitor account activity in the member portal — including when you log in and out, how long your sessions last, the sections you use, and the device and network you connect from — to keep your account secure and improve your experience. See the “Technical and Usage Data” and “Lawful Basis for Processing” sections below for the detail. No action is needed on your part.

Important: This Privacy Policy has been prepared to reflect RSJ Surf Academy's data processing practices and UK legal obligations. It should be reviewed by a qualified UK-registered solicitor before the site goes live. Nothing in this document constitutes legal advice.

1. Who We Are

RSJ Surf Academy is the data controller responsible for your personal data. We are a surf coaching business based in Newquay, Cornwall, United Kingdom, providing coaching sessions, structured programmes, youth development programmes, memberships, and a technology platform for member athletes.

You can contact our Data Protection representative at any time:

Email: dpo@rsjsurfacademy.com

Postal: Data Protection, RSJ Surf Academy, Newquay, Cornwall, United Kingdom

ICO Registration: [ICO Registration Number — insert on ICO registration]

We are registered with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

2. About This Policy

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, and what rights you have. It applies to all individuals who interact with RSJ Surf Academy — including adult clients, parents and guardians acting on behalf of young athletes, and young athletes themselves.

We are committed to being transparent about how we handle your data and to complying fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you are a parent or guardian of a young person using our services, this policy applies to you and to data we hold about your child. Please read it carefully.

3. Children's Data — Special Protections

Important — Under-18 Participants

RSJ Surf Academy works with young people aged 8–16. We take the protection of children's personal data extremely seriously and apply additional safeguards beyond our standard practices.

Account Responsibility

All accounts for participants under the age of 18 must be created and managed by a parent or legal guardian. The parent or guardian is the primary account holder and is responsible for all decisions about data and consent on behalf of their child.

Young people under the age of 13 cannot provide valid consent for the processing of their personal data under UK GDPR. Parental or guardian consent is required for all data processing relating to children under 13 and is strongly recommended for 13–17 year olds.

ICO Children's Code Compliance

We comply with the ICO's Age Appropriate Design Code (Children's Code). This means we: apply the highest privacy settings by default for child accounts; do not use children's data for profiling or marketing purposes; do not share children's data with third parties except where strictly necessary for service delivery; and give particular weight to the best interests of the child in all data decisions.

Data Minimisation

We collect only the data that is strictly necessary for the safe and effective delivery of our coaching services to young participants. Medical and health data is treated as special category data and processed only where we have explicit parental consent and a clear legitimate purpose related to safeguarding or coaching effectiveness.

4. Data We Collect

Account and Identity Data

Name, date of birth, email address, phone number, postal address, and account login credentials. For youth accounts: parent/guardian details as above, plus the young person's name, date of birth, and relevant coaching information.

Booking and Payment Data

Session booking history, programme enrolment records, payment records (transaction references only — full card details are processed and stored by Stripe, our payment processor, and never held by us). Membership tier and billing status.

Coaching and Performance Data

Session notes written by coaches, surf skill assessments and progression milestones, video footage from coaching sessions and biomechanical analysis, fitness and conditioning data, competition results and feedback, individual development plans, and RSJ HP Programme performance records (where applicable).

Health and Medical Data (Special Category)

Where provided via our consent forms and waivers: medical conditions relevant to safe participation, medications, allergies, emergency contact details, and physical ability declarations (e.g. swimming proficiency). This data is classified as special category data under UK GDPR and is processed only with your explicit consent.

Wearable and Technology Data

For Elite members and HP Programme participants who use RSJ-provided wearable devices: heart rate data, session intensity metrics, activity data, and GPS/location data recorded during coached sessions. This data is synced to your RSJ member portal.

Video and Image Data

Video footage recorded during coaching sessions for biomechanical analysis purposes, and photographs or video taken at events or camps where you have given consent. Video footage of young participants is treated with additional care — see Section 7 for details.

Technical and Usage Data

IP address, device type, and browser/operating-system information, collected automatically when you use our website or member portal.

For members, we also keep a record of your account activity within the portal: the date and time you log in and log out (including whether you signed out yourself or were signed out automatically after a period of inactivity), how long each session lasts, and which sections or features of the portal you use. We use this to keep your account secure and detect unusual sign-ins, to power the automatic inactivity sign-out that protects your account, and to understand how members engage with the portal so we can improve it and offer you timely, relevant support. Cookie data is described in the Cookies section below.

Communications Data

Records of communications between you and RSJ Surf Academy (email, contact form, portal messaging), including enquiries, coaching feedback, and customer service correspondence.

5. Lawful Basis for Processing

PurposeData TypeLawful Basis
Creating and managing your accountIdentity, contactContract performance
Processing session bookings and paymentsBooking, payment referenceContract performance
Delivering coaching and programme servicesCoaching, performance dataContract performance
Processing health/medical data for safe participationHealth, medicalExplicit consent + vital interests (safeguarding)
Processing children's personal data (under 13)All child data categoriesParental explicit consent
Video analysis and biomechanical coachingVideo footageContract performance + consent
Marketing communications (opt-in only)Contact detailsConsent
Safety, incident reporting, safeguardingAll relevant dataLegal obligation + legitimate interests
Compliance with legal and regulatory obligationsAll relevant dataLegal obligation
Website analytics and performanceTechnical, usageLegitimate interests / consent
Account security, login monitoring and session managementTechnical, usageLegitimate interests
Improving our servicesAnonymised performance dataLegitimate interests

6. How We Use Your Data

We use the personal data we collect to:

  • Create and manage your RSJ account and membership
  • Process session bookings, payments, and confirmations
  • Deliver coaching sessions, programmes, and experiences
  • Provide video analysis, coaching feedback, and progression tracking
  • Operate the RSJ member portal, mobile app, watch app, and Kaizen Lab
  • Keep your account secure — monitoring logins, session activity and providing automatic inactivity sign-out
  • Communicate with you about your account, bookings, and coaching
  • Maintain waiver and consent records as required by law
  • Respond to enquiries and provide customer support
  • Process applications for the HP Youth Programme
  • Ensure the safety of all participants (especially children) at all sessions
  • Comply with our safeguarding obligations
  • Meet our legal and regulatory obligations including HMRC requirements
  • Send marketing communications where you have opted in
  • Improve and develop our services using anonymised or aggregated data

We will not use your personal data in any way that is incompatible with the purposes described above without informing you and, where required, obtaining your consent.

7. Video Footage and Images

Coaching Video Analysis

Video footage recorded during coaching sessions is used solely for coaching, biomechanical analysis, and performance feedback purposes. This footage is stored securely in the RSJ member portal (Kaizen Lab) and is accessible only to the member and relevant RSJ coaches. Footage of minors is visible only to the parent/guardian account holder and named RSJ coaches — never shared publicly or with third parties.

Promotional Photography and Video

We do not use images or video of identifiable individuals — particularly children — for promotional or marketing purposes without separate, explicit written consent. This consent is managed independently of the coaching waiver and can be withdrawn at any time. Withdrawal of promotional consent does not affect your ability to use our services.

Children's Video Data

Video footage of participants under 18 receives the highest level of protection. It is not shared externally, not used for any purpose other than coaching analysis, and is deleted at the end of the applicable retention period (see Section 10). Access is restricted to the parent/guardian, the athlete, and approved RSJ coaches only.

8. Health & Biometric Data — RSJ Watch App & Mobile App

What Data We Collect

When you use the RSJ Apple Watch App or Mobile App, we collect the following health and biometric data during surf sessions:

  • Heart rate (beats per minute) — recorded continuously during sessions via Apple Watch sensors
  • GPS location and surf session track — latitude, longitude, speed, and direction throughout the session
  • Wave count — estimated number of waves ridden during a session
  • Top and average paddling speed, surfing speed, and distance
  • Distance paddled and distance surfed per session
  • Calorie estimates — calculated from heart rate, speed, and bodyweight data
  • Session duration and active time in the water

Legal Classification

Heart rate and calorie data derived from heart rate constitute special category health data under UK GDPR Article 9(1) and the Data Protection Act 2018 Schedule 1. Processing this data requires an explicit legal basis in addition to a standard lawful basis.

For adult members, the legal basis for processing is explicit consent (Article 9(2)(a) UK GDPR), given at the time of app activation or via the Waivers section of the member portal. For youth members (under 18), explicit parental consent is required under both UK GDPR and the ICO Age Appropriate Design Code (Children's Code).

Purpose and Use

Health and biometric data collected by the RSJ apps is used solely to:

  • Analyse surf session performance and athletic workload
  • Track progression over time in the RSJ member portal (Surf Tracker)
  • Provide coaches with data to inform training recommendations
  • Generate session summaries visible to the athlete (and parent/guardian for youth accounts)

We will never sell health or biometric data, share it with third parties for commercial purposes, use it to profile members for advertising, or process it for any purpose beyond the direct coaching relationship. Health data is not used to make automated decisions that produce significant legal or similar effects.

Youth Health Data — Additional Protections

Health and biometric data belonging to members under 18 is subject to the strictest protections in line with the ICO Children's Code and the UN Convention on the Rights of the Child. Specifically:

  • Explicit parental/guardian consent is required before any Watch App or Mobile App data is collected from a young person
  • Health data is visible only to the parent/guardian account holder and named RSJ coaches — never to the young person without parental account access
  • Health data is not used to build any commercial profile or shared with any party outside RSJ
  • Parental consent for health data collection can be withdrawn at any time, which will immediately disable data collection for that account
  • Health data for youth participants is retained only for the duration of the coaching relationship and is deleted upon account closure or consent withdrawal

Withdrawal of Consent

You may withdraw consent for health data collection at any time by visiting the Waivers section of your member portal or by contacting us at surf@rsjsurfacademy.com. Withdrawal will immediately disable health data collection and will result in deletion of all previously collected health data within 30 days, unless retention is required for a legitimate legal purpose. Withdrawal of health data consent does not affect your access to other RSJ services.

Apple Health Integration

The RSJ Watch App and Mobile App integrate with Apple HealthKit. Apple's own privacy controls govern what data the RSJ app is permitted to access, and you may adjust these permissions at any time in your iPhone's Health settings. RSJ does not write data to Apple Health that was not originated by RSJ's own sensors and algorithms.

10. Who We Share Your Data With

We do not sell, rent, or trade personal data. We share data only in the following circumstances:

Service Providers (Processors)

We share data with third-party service providers who process it on our behalf under data processing agreements. These include:

  • Stripe, Inc. — payment processing (data processed in the US under Standard Contractual Clauses)
  • Cloud hosting and infrastructure providers for the member portal and website
  • Email delivery providers for transactional and marketing communications
  • Analytics providers (anonymised/aggregated data only)

Legal and Regulatory Disclosure

We may disclose personal data where required to do so by law, by court order, or to a regulatory authority. In the context of youth safeguarding, we may share information with local authority children's services, the police, or other relevant agencies where we have a safeguarding concern, without requiring consent where doing so is in the best interests of the child or is legally required.

Emergency Situations

Emergency contact details and relevant medical information may be shared with emergency services, medical professionals, or the named emergency contact in the event of a medical emergency during a session or programme.

Business Transfers

In the event of a sale, merger, or transfer of all or part of RSJ Surf Academy, personal data held at the time may be transferred to the acquiring entity. You will be notified of any such transfer in advance.

11. International Data Transfers

Some of our service providers — notably Stripe — process data outside the UK and the European Economic Area (EEA). Where data is transferred internationally, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the UK's Information Commissioner, or an adequacy decision by the UK Government.

You may request details of the specific safeguards in place for any international transfer by contacting us at dpo@rsjsurfacademy.com.

12. How Long We Keep Your Data

Retention periods are set based on legal requirements, safeguarding obligations, and the Limitation Act 1980.

Data CategoryRetention PeriodLegal Basis for Retention
Account and contact data7 years after account closureContractual / HMRC tax obligations
Payment and transaction records7 years from transaction dateHMRC / VAT Act 1994
Session booking records7 years from session dateHMRC / contractual
Adult coaching and performance data7 years after last activityContractual / legitimate interests
Adult waivers and consent forms7 years from last activityLimitation Act 1980 (3-year PI limitation + buffer)
Health and medical data (adults)7 years after last activityLegitimate interests / legal obligation
Youth participant data (general)Until participant's 25th birthday or 7 years after last activity, whichever is laterLimitation Act 1980 s.28 (time suspended for minors; PI claims possible until age 21 minimum)
Youth parental consent and waiversUntil participant's 25th birthday or 7 years after last activity, whichever is laterLimitation Act 1980 s.28 — safeguarding and legal protection
Youth health and medical dataUntil participant's 25th birthday or 7 years after last activity, whichever is laterSafeguarding / Limitation Act 1980 s.28
Video coaching footage (adults)3 years after the session date unless actively used in coachingContractual / legitimate interests
Video coaching footage (minors)Until participant's 25th birthday or 3 years after last session, whichever is laterSafeguarding / Limitation Act 1980 s.28
Incident and accident reports25 years from the date of incident (or participant's 25th birthday if a minor)Safeguarding / Limitation Act 1980 / RIDDOR
Marketing consent records3 years after last engagementICO guidance / PECR
Website analytics (anonymised)26 monthsICO guidance on analytics

Note on the Limitation Act 1980: Under section 28 of the Limitation Act 1980, the standard limitation period (within which a legal claim must be brought) does not begin to run against a person while they are a minor. For personal injury claims, the limitation period is 3 years from the date of knowledge, or from the date of majority (age 18) — meaning claims by minors who were injured at age 8 could in principle be brought until they are 21. Our retention periods for youth data are set conservatively to protect RSJ in the event of any such claim.

13. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right of Access

You can request a copy of all personal data we hold about you (a Subject Access Request, or SAR). We will respond within one calendar month. This right also applies to parents/guardians requesting data held about their child.

Right to Rectification

You can ask us to correct any inaccurate or incomplete personal data we hold about you.

Right to Erasure

You can ask us to delete your personal data in certain circumstances — for example, where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent. Note that we may be required by law to retain certain records even after a deletion request.

Right to Restrict Processing

You can ask us to pause the processing of your data while we verify a dispute about its accuracy or investigate a legitimate interest objection.

Right to Data Portability

Where we process your data on the basis of consent or contract, and by automated means, you can request a machine-readable copy of your data for transfer to another organisation.

Right to Object

You can object to processing carried out on the basis of legitimate interests, including profiling. You have an absolute right to object to processing for direct marketing purposes at any time.

Rights Related to Automated Decision-Making

You have the right not to be subject to decisions made solely by automated processing (including profiling) that produce significant legal or similar effects, unless we have your explicit consent or it is necessary for a contract.

Right to Withdraw Consent

Where processing is based on consent, you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal. For children's data, the parent/guardian may withdraw consent on the child's behalf.

To exercise any of these rights, contact us at dpo@rsjsurfacademy.com. We may ask you to verify your identity before we fulfil a request. If you are a parent making a request on behalf of your child, we may need to verify your parental responsibility.

You also have the right to lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113, if you believe we have not handled your data lawfully.

14. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include:

  • Encryption of data in transit (TLS/HTTPS) and at rest
  • Access controls — data is accessible only to those who need it for their role
  • Secure, access-controlled cloud hosting infrastructure
  • Staff training on data protection and safeguarding obligations
  • Regular review of our data security practices
  • Incident response procedures in place for data breaches

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and will notify you directly without undue delay where the breach is likely to result in a high risk to your rights.

15. Cookies

Our website uses cookies — small text files stored on your device — to ensure the site functions correctly, to remember your preferences, and to gather anonymised analytics data that helps us improve our service.

Cookie TypePurposeBasis
Strictly necessarySession management, authentication, securityLegitimate interests (no consent required)
FunctionalRemembering your preferences and settingsConsent
AnalyticsUnderstanding how visitors use our site (anonymised)Consent
MarketingTracking effectiveness of marketing campaigns (where used)Consent

You can manage your cookie preferences at any time using our cookie preference tool, or by adjusting your browser settings. Please note that disabling strictly necessary cookies will affect the functioning of the site.

16. Links to Other Websites

Our website and member portal may contain links to third-party websites (for example, The Wave Bristol, SurfingGB, or social media platforms). We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.

17. Changes to This Policy

We review this Privacy Policy regularly and will update it when our practices change or when required to do so by law. When we make material changes, we will notify you by email and/or by a prominent notice on our website. The date at the top of this page indicates when this policy was last updated.

Your continued use of our services after any change constitutes acceptance of the updated policy. If you do not agree to the updated policy, you should contact us to discuss your options.

18. Contact Us

For any questions about this Privacy Policy, your personal data, or to exercise your rights:

RSJ Surf Academy — Data Protection

Email: dpo@rsjsurfacademy.com

General enquiries: surf@rsjsurfacademy.com

Address: Newquay, Cornwall, United Kingdom

To contact the ICO: ico.org.uk | 0303 123 1113

RSJ Surf Academy Privacy Policy. Information about how we collect, use, store, and protect your personal data in compliance with UK GDPR.